CV
This is me
I have a broad knowledge and call myself a generalist, but customers and companies I have worked with over the years would probably say that I am also a specialist in several areas like: Packaging design, brand development, graphic design, project and production manager in visual marketing communication, UI interface design, etc.
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I am humbled by the realization that I will never be fully learned and hopeful that there is always more to learn and explore.
In the last three years, I have "expanded my universe" with skills in social media management, basic understanding of digital marketing, digital content design (UI/UX, film and editing, animation, inclusive communication, creative production processes etc), service design and I also have started to freelance.
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So do you need any help? I would really like to work together in a good team or on my own. I always give my best at work with customer's goals and target groups in focus.
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I am currently open to help more customers in the Gothenburg area as a hybrid freelancer or in a distance work, anyplace in Sweden.
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Contact me at:
Skills
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Advanced photo editing
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Animation
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Branding
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Customer journey maps
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Design thinking
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Digital marketing
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Digital photo
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Event & Store communication
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Empathy maps
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Graphic design
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Illustrations
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Ideation
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Logotypes
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Marketing consultancy
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Mockups
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Motion graphics
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Packaging design
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Personas
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Project management
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Prototyping
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Social media management
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Typography
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UI/UX
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Usability
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User flows
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Video editing
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Web Design
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Wireframing
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Facilitate Workshops
Experience
2018 - 2020
Jula AB
Art Director at Jula's Private label department, I worked with strategic brand development and target group adaptation of Jula's own branded products on packaging. Worked both operationally and strategically.
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Selected brands: Meec Tools (verktyg/maskiner), Kayoba (fritid/familj), Burns & Barkles (grill), Hard Head (bygg/ventilation/VVS), Hamron (fordon/verkstad).
2006 - 2018
Condesign Infocom AB
As a Marketing Consultant, Graphic Designer, I worked sometimes at the customer's office but mainly at Condesigns HQ with diferent clients. I worked strategically and operationally with all types of graphic marketing services and brand development for several customer and in several cases in long-term and close collaboration with customers.
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Selected customers: Dormakaba, ABB, Volvo group AB, FlexLink AB, Teng Tools International Sweden AB, Trelleborg Sealing Solution Sweden AB, HMC Hjälpmedelcentrum Sverige, Luna Verktyg & Maskin, Hultafors AB, Gigant AB, AJ Produkter, Trioplast AB, Weland AB, Bergendahls City Gross Home, Mölnlycke Health Care, SKF, Luna Sweden AB, Luna Export, Saab Arerospace, Sweco projektledning AB.
2001 - 2006
Condesign Communication AB
Marketing Consultant, Project Manager, Service-oriented Administrator and responsible for the office's customers and projects (time accounting and invoice documentation, deadlines and project deliveries etc.). Art Director and creative graphic designer and producer.
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Selected customers: Dormakaba, ABB, FlexLink AB, Teng Tools International Sweden AB, Tools AB, Luna Verktyg & Maskin, Hultafors AB, Gigant AB, Skydda, Grunda AB, Turnils AB.
1998 - 2001
Condesign Trollhättan AB
As a Art Director and Graphic Designer I worked mainly with digital projects; concept idea, UI - graphic user interfaces for web, B2B, B2C and diary tools for various customers as well as company presentations. As a Project and Production Manager, I also worked with a large e-learning tool for Saab Automobil AB, in collaboration with Innovatum, Film i väst and the University of Trollhättan.
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Selected customers: SAAB Automobil AB, Innovatum, Film i väst AB, Högskolan i Trollhättan/Uddevalla, Kungsbacka kommun, CEJ Teknik, Hydropress, Consilium AB, Dasic, Bentone, KPM pool, Sweco AB, Stockholms Länstrafik, Vasakronan, LKAB.
Fall 1997
Condesign Trollhättan AB
Teacher in Multimedia and partly Responsible for the entire education. In collaboration with the Swedish Public Employment Service, we held a 4-month labor market training in multimedia. I shared the responsibility for planning the training with 2 colleagues. In addition to booking lectures and administration, I taught the students to write multimedia scripts, storyboards, lecture in creativity, graphic techniques and various digital tools (Adobe Photoshop & Premiere).
1996 - 1997
CD Media AB
Graphic Designer and Multimedia Producer for interactive products and educational productions as well as produced printed matter, posters, CD boxes etc.
Selected customers: Dun & Bradstreet Soliditet, Husqvarna white goods, Catella, Kålmorden's zoo, Asko Cylinda and others.
Education
2021 - 2023
Medieinstitutet
Digital Content Design, 400 yhp
(Ongoing education)
Including two intership training periods.
UI/UX web and app design including Wireframes, Mockups, Prototypes, Adobe XD and Figma. Communication theory, Content marketing, Target groups. Design thinking methods, Quality and Quantity test methods, Graphic design, Motion design, After effects, Typography basics etc.
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2021
IHM Business School
Digital Marketing
A short certification course.
Knowledge to be able to make correct decisions at the strategic level for digital marketing presence, customer funnels, marketing multipel channels, and to take communication all the way from strategy to conversion and optimization.
Knowledge of how data-driven marketing builds digital development and change, as well as trends and analysis.
2021
Social Media Academy
Social Media Management
Digital communication and marketing in social media, content production, advertising, etc. Skills in strategies, KPIs, content planning, knowledge of algorithms, measurement of ROI, ROE and analysis of results and commitment as well as basics in influencer marketing.
2001 - 2002
Berghs School of Communication
Graphic design and Illustration
1-year distance education. Typography, illustration, PR, packaging, outdoor advertising, logo design, typography and market and communication theory etc.
2002
Högskolan Uddevalla/Trollhättan
Human computer interaction
Psychology, dramaturgy etc. Theoretical basic training in user-friendly web interfaces (UI).
1995 - 1996
Labor market training
Multimedia design
An undergraduate degree in digital and analog tools and techniques, planning, storyboard, video and editing as well as production of multimedia projects. Adobe Premiere, Adobe Photoshop, Micromedia Director, Shockwave and more.
1993
University of New Mexico, USA
Fine Art & Design, Advanced Printmaking and Art History
The education included three semesters (including the summer semester) at the Art department.
1992
Högskolan i Skövde
Computer as an artistic tool, 20p
Basic introduction to working creatively with computer graphics and various graphic tools and programs on computers. For example, early versions of Adobe Photoshop (version 2.5), Paint with multiple tools. We worked with MAC and I learned basic scripts for animation on a Amiga Computer.
Tools
Adobe Photoshop
Advanced photo editing
Adobe Indesign
Desktop publishing
Adobe Illustrator
Adobe Premiere PRO
Adobe XD
Microsoft Office
Word
Figma
Microsoft Office
Excel
Powerpoint
Word Press
Adobe After Effects
Wix
Canva
Google Analytics
FB Ads manager